Most people think profit is made when you sell. Experienced developers know it starts much earlier.

In this episode, Jerome Roith breaks down how experienced developers approach planning decisions, manage risk, and assess margin before committing to a site.

This conversation is essential viewing for investors and developers who want to understand where profit is made, when risk should be taken, and why planning knowledge matters more than most people realise.

Jerome is a UK property developer, strategist, and mentor with over 25 years of experience. He has delivered more than 150 residential units across England, spanning permitted development, brownfield, and greenfield sites, with a total GDV exceeding £50 million.

As the founder of Property Planning Gain and Director of Sensitive Developments, Jerome specialises in unlocking value through planning strategy. Alongside development expertise, he mentors the next generation of property developers, with a strong emphasis on mindset, resilience, and sustainable success in the industry.